Best Price First

The Best Price First initiative brought 5 of our 12 stores under the same program banner in order to offer customers up front, accurate and competitive pricing without the hassle of having to haggle with a salesperson. The look and feel of all materials had to be cultivated in a very short amount of time ~1 month. The program was launched with all print collateral at the end of that month and continues to run strong and perform well for the stores.

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